Personally, my interest in typefaces tend to shift on modern ones and Futura is one of the best representatives of the era. Futura is designed in 1927 by Bauhaus-influenced German typographer Paul Renner. It derived from simple geometric shapes as nearly perfect circles, triangles and rectangles, which are low contrast in stroke weights. It gives pleasure to the 2D platform where it’s placed and satisfies the reader. The typeface has gone to the moon as NASA used it in the plaque which is left by Apollo 11 astronauts 40 years ago, David Lynch used it in his film 2001: A Space Odyssey and there is no doubt that it is one of Wes Anderson’s favorites too! Who wouldn’t be loved and supported by all these geniuses?